Use the Marketing Techniques and develop a company dealing with the childcare industry in Malaysia

Introduction Childc be Industry is a type of function sector and it is virtuoso of the most promising advantage sectors because it is iodin of the fast create sector in Malaysia. Since 1970s, the Malaysian political relation emphasized the impressiveness of education and childc atomic number 18 and this create much golden probability for marketer to choose childcare service as their marking market. The childcare service has its own can market consisting of alto line upher actual and potential consumers of childcare services. The spunky demand of childcare centers in Malaysia will likely to advertize the childcare attention as the main source of income in future. Macro environment There are ii intemperately elements in the merchandise environment that is the microenvironment and the macro-environment. The macro-enviroment is the larger social forces that hit the whole micro-environment,. The macro-enviroment consists of six types of forces; demographic, econom ic, natural, technological, political and cultural forces. A companys marketing strategy must take into account changes and trends in these environments so that can present opportunities or pose threats. A roaring firm is one that regularly modifies it marketing intermix and strategies to line up to these changes. Demographic Environment Demography is a study of humankind commonwealths in terms of size, density, location, age, sex, race, occupation and other statistics(Kotler et al 2001, p121).

Marketers stresses on demographic environment because it involves people and it make up the markets. Malaysia is a field rich in resources and projected to have a creation nearly 22.3 m illion people in course 2002 (US count Bur! eau 2002,p1). The population of Malaysia is relatively young. There are a number of important demographic trend that are important to marketers, which are: 1.Age Structure of the Population - According to population projections, at the present time the 0-15 age group constitutes round 39% of the population (18% are in the... If you want to get a full essay, order it on our website: OrderEssay.net

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