Target Audience Profile

Pillsbury Market Segmentation| Customer CharacteristicsGeographicDemographic Socioeconomic Psychographic| Canada wideFemale, 30s-40s All races periods Y (1977 present) Ho ingestionhold size: 2 and more, married/ individual with kids. postgraduate school; some college or university etc. on the job(p) mother or a house-wifeLow and middle class life style: Minimal cooking, busy and dynamical lifestyle Values: Believers, who value family moments and traditions Personality: Gregarious, Introverted(of a family)| Buying SituationsOutlet typeBenefits soughtUsageAwareness and IntentionsBehaviour| Supermarket, convenienceSituation specific(treat, holidays, convenience)Usage appreciate: Medium users; hop out users Usage status: Current users(including lapse users); non-users(scratch users), first time users, prospectUnaware, aware, informed, interested, purchaserMinimum effort, special effort(treat, holidays)| Behaviour clinicals| Trial replicate PurchasePurch ase-related behaviourRepeat Consumption| rat footrace organize: Obtain brand trial among 20% of the heading audience by using sampling and cents-off coupons along with advertising and promotions. form trial objective: Obtain trial of RBG among 30% of the non-users.

Repeat Purchase mark: Develop and maintain the use of Pillsbury among 8% of target audience by continued support advertising, fewer coupons and promotions.We will provide a demonstration of cookie savoring in stores, and a website to give more selective teaching on making cookies in order to bring our target audience one step closer to the actual purchase. Repeat-Consumption Objective: We will increase the consump tion among our customers by showing them how! on different occasions like Christmas, Halloween and other holidays, they could use the product.| In Canada use of refrigerated cookies is not so popular. Out of inbred number of households that bake cookies, 56% bake from scratch. We want to lay trial among 30% of these non-users to try the...If you want to get a full essay, order it on our website: OrderEssay.net

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